Create Engaging Content

One of the leading questions managers and business owners ask is how to engage their clientele more effectively. The content wheel is an easy and proven guide to create exciting content that will engage your target market while increasing social media activity.

Seen below, the content wheel has 4 stages.

  1. The inner circle represents the 4 motivational needs that influence human behavior. If you can create engaging content that is in line with these basic internal motivations, then they are more likely to engage with your brand.
  2. The next stage is social monitoring. Once you have selected a topic to create engaging content on, social listening tools will help you to discover real-time trends and hashtags your target audience is actively engaging in on social media around this topic.
  3. Once you have an idea of what motivates your target market and what conversations they are engaging in on social media, the next stage is to start developing content. The STEPPS framework by Jonah Berber (2013) provides 6 styles of content that are scientifically proven to increase engagements.
  4. Now that you know what your content will look like, it is now time to create it. Will this content be a video, a blog, web page, ect? This decision in the final stage of the Content Wheel.