How the Wedding Industry is Adapting to the Social Distancing World
In this uncharted territory of social distancing caused by COVID-19, we are seeing just how important social interaction is for small businesses, especially those in the event and wedding industry. We all...
Clayton Christensen Says Business Growth Comes from This
Clayton Christensen, author of the groundbreaking book The Innovator's Dilemma, addresses Google on the keys to growth.
Taking the Plunge and Becoming an Internet Entrepreneur Part 1
Can we do this? What makes us think we will be successful? Success seems to avoid me. These are thoughts that run through my head constantly every time I get the urge to try...
How to Successfully Craft Your Personal Brand?
Branding has been important for many years with products. Think about iconic brands like Coke, Apple, Nike, Rolls Royce and Gucci. Today however, your personal brand is just as important in your...
Should Traditional Thinking Regarding Marijuana and the Workplace Go up in Smoke?
For the past 50 years, the debate has raged regarding whether marijuana should be legalized. I remember writing a paper on this topic, while in college, many years ago. Today, while the...
What is Included in a General Pricing Approach?
Marketer sets prices by selecting a general pricing approach that includes one or more of the approaches stated below, (a) Cost Based Approach
Cost Plus Pricing
Break Even Pricing or Target Return Pricing
(b) Buyer...
Starting a Clothing Line with East Coast Lifestyle
Check out this video from Gary Vee on starting your own clothing brand.
https://www.youtube.com/watch?v=SmXSe6pNypI
Pursuing Your Passion with Kylie Odetta
While maintaining social distancing this week, we got to sit down and chat with indie/soul singer-songwriter Kylie Odetta. There is no one better to talk to than Kylie about pursuing your passion....
Some Help for Employers and Employees Suffering Because of COVID-19
Wow, what a difference a month can make. Last month the US economy was booming and employers were searching high and low for employees. Yesterday, the federal government...
Why Internal Recruiting Works
Today there are many options when it comes to recruiting and there is not a one size fits all approach. Depending on the size of the particular HR department and the number...
